Better Basics

You may not know this about me, but I love a well crafted t-shirt. I have tried on hundreds of t-shirts over the years, but only purchase a select few. The fit and fabric have to be perfect. When a t-shirt is designed well, it simultaneously feels like a hug and like you're wearing nothing at all. It is something that can be lived in, without looking lived in. I had a few favorite sources, including American Apparel, Alexander Wang, and Pure by Gap, but as a consumer, I needed to jump ship because of frustration over bad politics, high prices, and discontinued product lines respectively. I've been on the hunt for new brands to try and two brands have stood out among the rest: Alternative and Everlane.

One scroll through Everlane's site will have your inner designer drooling. Their brand image is as expertly crafted as their clothes and accessories. They have t-shirts (and other basics) down to a science with just the right amount of drape and reverence to human form. They offer twenty two t-shirt  and tank top options in a narrow range of neutral colors like white, black, and gray. In a retail market crowded with both expensive t-shirts and poorly made junk, Everlane stands out as a brand that offers high quality product at a fair price point. For each and every item, they list the cost of materials, labor, duties, and transportation and provide details about the factory where the item was made. If you've ever felt frustrated by traditional retail prices and/or demand high quality clothing, Everlane is a must see.

For the eco-conscious consumer who loves lounge wear, Alternative is also worth checking out. The brand offers classic and trendy fits of basics like t-shirts, sweatshirts, workout clothes and other comfort wear. They're like a younger, more mature version of American Apparel without the crazy ads or executives. Central to their business model is the focus on sustainable production through eco-fabrics and natural dyes, as well as their certified green offices in LA. You can read more about their environmental commitment here.

Where do you shop for t-shirts? Do you obsess over fit, fabric, or something else?

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